Established in 1921, Shimano today globally operates three key businesses, with sales offices and factories all over the world. In 1970 Shimano launched the Fishing Tackle Division, as the second business pillar which aligns to the corporate vision; contributing to promotion of public health by encouraging outdoor activities. Throughout our over 100-year history, Shimano has constantly been at the forefront, developing cutting-edge technologies and products. Shimano develops products that meet the global demand for superior quality fishing tackle through original technologies and innovative ideas. We strive to supply ‘captivating products’ that meet changing customer demands to help them live healthy and enriched lives. It is our mission to promote health and happiness through the enjoyment of nature and the world around us.